When a business leads with other criteria - such as vision, purpose, community, culture and personal growth - they will have a greater chance of attracting the best people as they understand that business starts with connection as opposed to tasks.
Since the industrial revolution, the number of products and services entering the market has increased exponentially. Innovations have enhanced our lives in many ways, yet they have also added huge complexity for people to navigate.
In business, consumer trends are key to making strategic decisions around representing your brand, creating a product ecosystem, taking your business to market through channels, and helping you determine what campaigns to run.
Approximately every 32 years, a revolutionary innovation changes the world of trade, creating new pathways to market and distribution of the innovation in every country around the world.
